Target Steps Up For Gay Rights!Posted by Phil Ferguson on July 28th, 2012 – 2 Comments – Posted in Uncategorized
…The news comes just after Target found itself in the headlines after deciding not to sell “Channel Orange,” the critically acclaimed new album by R&B singer Frank Ocean. Though Target officials claimed the decision was purely a reaction to iTunes’ one-week exclusive sale of the album, many wondered if the move had actually been prompted by Ocean coming out as a gay man.
Furthermore, the Pride T-shirt line, which was available online but not in stores, was also viewed by some as a half-hearted attempt at erasing past offenses, despite the fact that the company donated a portion of proceeds from the shirts to the Family Equality Council, an LGBT advocacy group.
In 2011, Target faced a backlash when it was revealed the company had made a controversial political donation to MN Forward, a group supporting Republican gubernatorial candidate Tom Emmer, a vocal gay marriage opponent. Quickly, anti-Target groups were created on Facebook, and Lady Gaga nixed an exclusive album deal with the retailer in a show of support.
Still, as NewsOK reported, the company has continued to be a major sponsor for the Pride festivities in Minneapolis, and also scores high on the Human Rights Campaign’s corporate equality index, which rates businesses on workplace policies for LGBT employees.